Hyrum Cook is a British entrepreneur, founder, and CBO of Adanola, an activewear brand known for its premium quality and stylish designs. He gained early recognition as a young entrepreneur through Dragons’ Den, securing investment and mentorship from Deborah Meaden. With a passion for fashion and business innovation, Hyrum has grown Adanola into a global brand, selling millions of products and establishing a strong presence in retail and online markets.
Early Life and Education
Hyrum Cook was born and raised in Manchester, England, where he developed an early interest in business and creative design. He attended Turton High School Media Arts College from 2004 to 2009. During his school years, Hyrum cultivated skills in media arts, marketing, and entrepreneurship that would later become the foundation of his business ventures. His early experiences in creative projects and small business initiatives set the stage for his later successes.
Entrepreneurial Beginnings
At the age of 20, Hyrum Cook made his television debut on Dragons’ Den, a platform where aspiring entrepreneurs pitch their business ideas to established investors. Alongside his brother Josh, Hyrum co-founded Zeven Media, a digital photobooth company that combined technology and social engagement. Their innovative approach and compelling business pitch caught the attention of Deborah Meaden, who invested in the venture. This partnership not only provided capital but also mentorship that greatly influenced Hyrum’s business philosophy.
Founding Adanola
In 2015, leveraging the experience gained from Dragons’ Den and Zeven Media, Hyrum Cook founded Adanola, an activewear brand focused on creating stylish and high-performance apparel for modern consumers. As founder and CBO, Hyrum’s vision was to merge fashion and function, producing products that meet the needs of both casual wearers and fitness enthusiasts. Adanola’s flagship products, such as its Ultimate Leggings, quickly gained popularity, highlighting the brand’s commitment to quality and innovation.
Adanola’s Growth and Achievements
Under Hyrum’s leadership, Adanola has experienced remarkable growth:
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Sold over 1.5 million pairs of its flagship products.
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Expanded retail presence to major department stores and online platforms.
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Secured strategic investments to fuel expansion, resulting in a company valuation in the hundreds of millions.
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Recognized for innovative marketing strategies and strong customer engagement.
Hyrum’s role as CBO focuses on brand strategy, product development, and community building, ensuring that Adanola remains a leader in the competitive activewear market.
Hyrum Cook Age
As of 2025, Hyrum Cook is approximately 30 years old. His early entry into entrepreneurship at age 20 demonstrates his precocious talent and commitment to business innovation from a young age.
Hyrum Cook Family
Hyrum Cook comes from a supportive and entrepreneurial family. His brother, Josh Cook, has been a consistent collaborator in his early ventures, including Zeven Media. The family environment nurtured creativity and ambition, providing a strong foundation for Hyrum’s business mindset. While Hyrum keeps his personal life private, it is evident that family support played a key role in his entrepreneurial journey.
Hyrum Cook Net Worth
Hyrum Cook’s net worth is estimated to be in the tens of millions of pounds, primarily due to his ownership stake in Adanola and successful business ventures. With Adanola’s global expansion and significant investments, Hyrum’s financial growth reflects the brand’s market success and his effective leadership as a young entrepreneur.
Hyrum Cook Wikipedia Profile
While Hyrum Cook currently does not have a dedicated Wikipedia page, his profile could be summarized as follows:
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Name: Hyrum Cook
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Born: Mid-1990s, Manchester, England
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Occupation: Entrepreneur, Founder, Owner & Chief Brand Officer of Adanola
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Education: Turton High School Media Arts College
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Known For: Founding Adanola, Dragons’ Den appearance, partnership with Deborah Meaden
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Net Worth: Estimated tens of millions of pounds
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Family: Brother Josh Cook (business partner in early ventures)
This profile highlights his significance in the entrepreneurial and fashion industries while noting his early career achievements.
Business Philosophy and Leadership Style
Hyrum Cook’s leadership emphasizes innovation, collaboration, and brand integrity. He believes in blending creative design with strategic business planning, ensuring that Adanola’s products not only appeal visually but also meet consumer performance expectations. His experience on Dragons’ Den reinforced the importance of mentorship, adaptability, and networking, which continue to shape his approach to business today.
Mentorship and Dragons’ Den Influence
The partnership with Deborah Meaden during Dragons’ Den was pivotal in Hyrum Cook’s career. Meaden’s guidance helped Hyrum understand investment management, scaling a business, and navigating challenges as a young entrepreneur. This mentorship also instilled a focus on resilience, innovation, and ethical business practices, which remain core to Adanola’s operations.
Hyrum Cook’s Impact on Fashion and Entrepreneurship
Hyrum’s influence extends beyond his own company. He is recognized as a role model for young entrepreneurs, demonstrating that age is not a barrier to significant business success. By combining media-savvy marketing, innovative product design, and a strong brand vision, Hyrum Cook has inspired a new generation to pursue entrepreneurship with creativity and confidence.
Philanthropy and Community Engagement
Hyrum Cook and Adanola are also committed to community engagement and charitable initiatives. By supporting youth entrepreneurship programs, local business development, and sustainability projects, Hyrum ensures that his business success contributes positively to society. This focus on social responsibility reinforces Adanola’s brand identity and aligns with consumer expectations in modern fashion markets.
The Future of Hyrum Cook and Adanola
Looking forward, Hyrum Cook aims to expand Adanola globally, diversify product lines, and strengthen community engagement. His ongoing dedication to innovation, brand excellence, and strategic growth suggests that both he and Adanola will continue to make significant impacts in fashion and business for years to come.
Conclusion
Hyrum Cook exemplifies the modern entrepreneurial spirit: youthful ambition, innovation, and a keen understanding of market needs. From Dragons’ Den to building Adanola into a globally recognized brand, his journey is a testament to vision, perseverance, and strategic partnerships. As founder, owner, and CBO, Hyrum Cook continues to shape the future of fashion, inspire young entrepreneurs, and leave an indelible mark on the business world.
