Why This Category Matters A logo is often the first concrete decision a new business makes about how it wants to be seen. It appears on a storefront sign, a website header, an invoice, and a social profile long before most other brand choices are settled. For that reason, the tools that produce logos have moved from the margins of design software into a category of their own, shaped less by professional illustrators and more by people launching a venture who need a workable mark quickly. The audience for this…
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